Whatnot revenue and valuation
Specter estimates Whatnot's annual revenue at $730M to $1.6B and its valuation at $17.4B to $24B. The company last reported $1B revenue in December 2025 and was priced at $20B in August 2026.
- Estimated revenue
- $730M–$1.6B
- Estimated valuation
- $17.4B–$24B
- Reported revenue
- $1B
- Total funding
- $1.54B
- Founded
- 2019
- Headquarters
- Los Angeles, United States
- Employees
- 2,215
Whatnot revenue
Whatnot last reported $1B revenue in December 2025. Specter's model puts current revenue between $730M and $1.6B.
Monthly data
| Month | Specter estimate | Low | High | Reported revenue |
|---|---|---|---|---|
| $1.08B | $730M | $1.6B | ||
| $1.06B | $750M | $1.51B | ||
| $1.06B | $760M | $1.48B | ||
| $990M | $720M | $1.37B | ||
| $1B | $700M | $1.42B | ||
| $1.07B | $820M | $1.4B | ||
| $990M | $730M | $1.34B | ||
| $970M | $740M | $1.26B | ||
| $970M | $770M | $1.22B | ||
| $970M | $780M | $1.19B | ||
| $1B | $830M | $1.2B | $1B | |
| $450M | $250M | $640M | ||
| $450M | $260M | $640M | ||
| $420M | $210M | $620M | ||
| $420M | $210M | $640M | ||
| $430M | $210M | $650M | ||
| $390M | $147M | $630M | ||
| $380M | $153M | $610M | ||
| $360M | $139M | $570M | ||
| $330M | $132M | $530M | ||
| $340M | $117M | $560M | ||
| $330M | $121M | $550M | ||
| $220M | $79M | $360M | ||
| $220M | $83M | $350M | ||
| $210M | $81M | $350M | ||
| $240M | $117M | $370M | ||
| $260M | $131M | $380M | ||
| $260M | $153M | $370M | ||
| $250M | $152M | $360M |
| Date | Reported revenue | Source |
|---|---|---|
| $1B |
Whatnot valuation
Whatnot's valuation rose from $78.4M at its Series A in March 2021 to $20B at its Series G in August 2026. Specter's live estimate sits between $17.4B and $24B.
Monthly data
| Month | Specter estimate | Low | High | Reported valuation |
|---|---|---|---|---|
| $20.4B | $17.4B | $24B | ||
| $19.9B | $16.4B | $24.1B | ||
| $20B | $16.6B | $24.1B | $20B (round) | |
| $11.5B | $9.57B | $13.8B | $11.5B (press) | |
| $11.5B | $9.57B | $13.8B | $11.5B (press) | |
| $11.5B | $9.19B | $14.4B | ||
| $11.5B | $9.4B | $14.1B | ||
| $11.5B | $9.57B | $13.8B | $11.5B (press) | |
| $11.5B | $8.88B | $14.9B | ||
| $11.5B | $8.97B | $14.8B | ||
| $11.5B | $9.2B | $14.4B | ||
| $11.5B | $9.5B | $13.9B | ||
| $11.5B | $9.57B | $13.8B | $11.5B (round) | |
| $9.32B | $7.36B | $11.8B | ||
| $7.56B | $6.06B | $9.43B | ||
| $6.13B | $5B | $7.51B | ||
| $4.97B | $4.13B | $5.98B | $4.97B (press) | |
| $4.97B | $3.89B | $6.34B | ||
| $4.97B | $4B | $6.17B | ||
| $4.97B | $3.98B | $6.21B | ||
| $4.97B | $4.05B | $6.09B | ||
| $4.97B | $4.13B | $5.98B | $4.97B (round) | |
| $5.71B | $3.89B | $8.39B | ||
| $6.57B | $4.53B | $9.52B | ||
| $7.55B | $5.25B | $10.8B | ||
| $8.67B | $6.47B | $11.6B | ||
| $4.73B | $3.12B | $7.19B | ||
| $4.69B | $3.46B | $6.35B | ||
| $4.64B | $3.48B | $6.19B |
Whatnot funding rounds
| Date | Round | Raised | Post-money valuation | Lead investors |
|---|---|---|---|---|
| Series G | $547M | $20B | avra, Lightspeed Venture Partners, ICONIQ Capital | |
| Series F | $225M | $11.5B | DST Global, CapitalG | |
| Series E | $265M | $4.97B | Greycroft, avra, DST Global | |
| Secondary | $15M | Undisclosed | Undisclosed | |
| Series D | $260M | $4B | CapitalG, DST Global | |
| Series C | $150M | $1.5B | CapitalG | |
| Series B | $50M | $401M | Y Combinator Continuity Fund | |
| Series A | $20M | $78.4M | Andreessen Horowitz | |
| Seed | $4M | Undisclosed | Undisclosed | |
| Pre-Seed | $150K | Undisclosed | Undisclosed | |
| Pre-Seed | $550K | Undisclosed | Wonder Ventures |
Whatnot competitors
The live shopping market is divided by the tension between high-speed collectible auctions and creator-driven retail entertainment.
| Company | Revenue | Valuation |
|---|---|---|
| $730M–$1.6B | $17.4B–$24B | |
| $2.8M–$7.8M | $7.8M–$28M | |
| $2.2M–$13M | $9.8M–$48M | |
| $300K–$1.4M | $1.8M–$4.7M | |
| $1.3M–$4.4M | $3.7M–$52M |
Whatnot revenue and valuation FAQ
What is Whatnot's revenue?
Specter estimates Whatnot's annual revenue at $730M to $1.6B as of October 2026. Whatnot last reported $1B revenue in December 2025.
What is Whatnot's valuation?
Whatnot's latest post-money valuation is $20B, from an August 2026 Series G. Specter's live estimate is $17.4B to $24B.
What is Whatnot's revenue multiple?
Whatnot is valued at about 20× revenue, based on its $20B August 2026 valuation and $1B last reported revenue. That works out to roughly $451K of revenue per employee.
How much funding has Whatnot raised?
$1.54B across 11 rounds, from a $550K Pre-Seed in February 2020 to a $547M Series G in August 2026.
Who invested in Whatnot?
40 investors, including avra, CapitalG, DST Global, Greycroft, ICONIQ Capital and Lightspeed Venture Partners.
Who are Whatnot's competitors?
Collektr, Siin, S.W.A.G. and Droplet. Specter ranks 30 competitors for Whatnot.