Whop revenue and valuation

Specter estimates Whop's annual revenue at $370M to $540M and its valuation at $4.24B to $6.13B. The company last reported $400M revenue in October 2026 and was priced at $5.1B in October 2026.

Updated
Estimated revenue
$370M–$540M
Estimated valuation
$4.24B–$6.13B
Reported revenue
$400M
Total funding
$423M
Founded
2021
Headquarters
New York City, United States
Employees
662

Whop revenue

Whop last reported $400M revenue in October 2026. Specter's model puts current revenue between $370M and $540M, anchored to three reported figures.

Line chart of Specter's estimate of Whop's revenue by month from June 2024 to October 2026, rising from $15M to $450M, with a shaded range that puts it at $370M to $540M today. 3 reported figures are marked, from $90M in March 2025 to $400M in October 2026.
Est. revenueConfidence intervalReported figure
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Monthly data
Whop estimated revenue by month
MonthSpecter estimateLowHighReported figure
$450M$370M$540M$400M
$400M$310M$530M
$360M$250M$520M
$330M$230M$460M
$290M$220M$400M
$270M$196M$360M
$240M$180M$320M
$220M$162M$290M
$194M$147M$260M
$175M$136M$230M
$158M$127M$195M
$142M$118M$171M$142M
$134M$90M$200M
$127M$85M$188M
$120M$84M$170M
$113M$83M$153M
$107M$81M$140M
$101M$79M$129M
$95M$78M$117M
$90M$75M$108M$90M
$36M$21M$51M
$33M$16M$50M
$37M$21M$53M
$30M$20M$41M
$24M$16M$32M
$23M$15M$32M
$27M$11M$44M
$17M$9.4M$24M
$15M$9M$22M

Whop valuation

Whop's valuation rose from $117M at its Series A in July 2023 to $5.1B at its Series D in October 2026. Specter's live estimate sits between $4.24B and $6.13B.

Line chart of Specter's estimate of Whop's valuation by month from June 2024 to October 2026, rising from $340M to $5.1B, with a shaded range that puts it at $4.24B to $6.13B today. 3 priced funding rounds are marked, the latest a Series D at $5.1B in October 2026.
Est. valuationConfidence intervalFunding roundUndisclosed roundNews
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Monthly data
Whop estimated valuation by month
MonthSpecter estimateLowHighReported valuation
$5.1B$4.24B$6.13B$5.1B (round)
$1.6B$1.33B$1.92B$1.6B (press)
$1.6B$1.36B$1.88B
$1.6B$1.34B$1.91B
$1.6B$1.34B$1.91B
$1.6B$1.34B$1.91B
$1.6B$1.33B$1.92B$1.6B (press)
$1.6B$1.34B$1.92B
$1.6B$1.33B$1.92B$1.6B (round)
$1.5B$780M$2.89B
$1.41B$790M$2.52B
$1.32B$760M$2.32B
$1.24B$720M$2.14B
$1.17B$710M$1.91B
$1.1B$710M$1.7B
$1.03B$690M$1.53B
$970M$680M$1.37B
$910M$680M$1.21B
$850M$670M$1.08B
$800M$670M$960M$800M (press)
$730M$370M$1.44B
$660M$330M$1.3B
$600M$310M$1.16B
$540M$270M$1.1B
$490M$270M$890M
$450M$250M$800M
$410M$195M$860M
$370M$240M$570M
$340M$210M$530M

Whop funding rounds

Whop funding rounds
DateRoundRaisedPost-money valuationLead investors
Series D$205M$5.1BSequoia Capital
Venture round$200M$1.6BTether Ventures
Series A$17M$117MUndisclosed
Seed$1MUndisclosedJAM Fund, Justin Mateen
Pre-Seed$10KUndisclosedUndisclosed

Whop competitors

The digital creator commerce market splits between all-in-one storefronts and community-access tools.

Whop and its competitors by estimated revenue and valuation
CompanyRevenueValuation
Whop$370M–$540M$4.24B–$6.13B
Gumroad$3.8M–$30M$51M–$390M
Hotmart$260M–$1.12B$750M–$3.69B
Payhip$23M–$60M$66M–$540M
Digistore24 DACH$57M–$195M$128M–$740M

Whop revenue and valuation FAQ

What is Whop's revenue?

Specter estimates Whop's annual revenue at $370M to $540M as of October 2026. Whop last reported $400M revenue in October 2026.

What is Whop's valuation?

Whop's latest post-money valuation is $5.1B, from an October 2026 Series D. Specter's live estimate is $4.24B to $6.13B.

What is Whop's revenue multiple?

Whop is valued at about 12.8× revenue, based on its $5.1B October 2026 valuation and $400M last reported revenue. That works out to roughly $604K of revenue per employee.

How much funding has Whop raised?

$423M across five rounds, from a $10K Pre-Seed in May 2021 to a $205M Series D in October 2026.

Who invested in Whop?

21 investors, including JAM Fund, Justin Mateen, Sequoia Capital and Tether Ventures.

Who are Whop's competitors?

Gumroad, Hotmart, Payhip and Digistore24 DACH. Specter ranks 30 competitors for Whop.

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