Whoop revenue and valuation

Specter estimates Whoop's annual revenue at $830M to $1.56B and its valuation at $8.4B to $12.1B. The company last reported $1.1B revenue in December 2025 and was priced at $10.1B in March 2026.

Updated
Estimated revenue
$830M–$1.56B
Estimated valuation
$8.4B–$12.1B
Reported revenue
$1.1B
Total funding
$990M
Founded
2012
Headquarters
Boston, United States
Employees
1,695

Whoop revenue

Whoop last reported $1.1B revenue in December 2025. Specter's model puts current revenue between $830M and $1.56B, anchored to two reported figures.

Line chart of Specter's estimate of Whoop's revenue by month from June 2024 to October 2026, rising from $260M to $1.14B, with a shaded range that puts it at $830M to $1.56B today. 2 reported figures are marked, from $800M in December 2025 to $1.1B in December 2025.
Est. revenueConfidence intervalReported figure
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Monthly data
Whoop estimated revenue by month
MonthSpecter estimateLowHighReported figure
$1.14B$830M$1.56B
$1.13B$840M$1.52B
$1.13B$860M$1.47B
$1.11B$850M$1.46B
$1.13B$870M$1.47B
$1.12B$890M$1.41B
$1.1B$900M$1.35B
$1.1B$910M$1.32B
$1.04B$840M$1.3B
$990M$810M$1.21B
$940M$780M$1.13B$1.1B
$390M$183M$600M
$390M$184M$600M
$390M$184M$590M
$370M$184M$560M
$370M$183M$560M
$370M$169M$570M
$280M$133M$430M
$280M$128M$440M
$250M$120M$380M
$290M$137M$440M
$300M$143M$470M
$250M$126M$370M
$240M$119M$360M
$250M$133M$370M
$250M$136M$360M
$240M$121M$360M
$270M$157M$390M
$260M$156M$360M
Whoop reported figures
DateReported figureSource
$1.1B revenuevedomosti.ru
$800M ARRforbes.ru

Whoop valuation

Whoop's valuation rose from $1.2B at its Series E in October 2020 to $10.1B at its Series G in March 2026. Specter's live estimate sits between $8.4B and $12.1B.

Line chart of Specter's estimate of Whoop's valuation by month from June 2024 to October 2026, rising from $6.81B to $10.1B, with a shaded range that puts it at $8.4B to $12.1B today. 3 priced funding rounds are marked, the latest a Series G at $10.1B in March 2026.
Est. valuationConfidence intervalFunding roundUndisclosed roundNews
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Monthly data
Whoop estimated valuation by month
MonthSpecter estimateLowHighReported valuation
$10.1B$8.4B$12.1B
$10.1B$8.31B$12.3B
$10.1B$8.4B$12.1B$10.1B (press)
$10.1B$8.32B$12.3B
$10.1B$8.4B$12.1B$10.1B (press)
$10.1B$8.32B$12.3B
$10.1B$8.4B$12.1B$10.1B (press)
$10.1B$8.4B$12.1B$10.1B (round)
$2.58B$1.85B$4.34B
$2.38B$1.86B$3.71B
$2.56B$1.59B$4.61B
$1.59B$1.07B$3.15B
$1.86B$1.2B$3.43B
$1.85B$1.24B$3.5B
$1.88B$1.21B$3.47B
$1.87B$1.29B$3.37B
$1.91B$1.3B$3.51B
$1.65B$1.08B$3.19B
$1.5B$1.08B$3.4B
$1.62B$1.12B$3.34B
$1.6B$1.15B$3.34B
$1.62B$1.28B$3.62B
$1.66B$1.41B$3.6B
$1.72B$1.51B$3.53B
$1.81B$1.57B$3.89B
$2.23B$1.28B$4.27B
$2.22B$1.33B$4.16B
$6.94B$4.83B$9.97B
$6.81B$5.03B$9.23B

Whoop funding rounds

Whoop funding rounds
DateRoundRaisedPost-money valuationLead investors
Series G$575M$10.1BCollaborative Fund
Funding roundUndisclosedUndisclosedUndisclosed
Venture round$10MUndisclosedUndisclosed
Series F$200M$3.6BSoftBank Vision Fund
Series E$100M$1.2BIVP
Series D$55MUndisclosedFoundry Group
Venture roundUndisclosedUndisclosedBose Ventures
Series C$25MUndisclosedUAE71 Capital
Series B$15MUndisclosedTwo Sigma Ventures
Series A$6MUndisclosedUndisclosed
Seed$3MUndisclosedUndisclosed
Convertible note$751KUndisclosedUndisclosed

Whoop competitors

The wearable market pits broad health ecosystems against specialized performance tracking platforms.

Whoop and its competitors by estimated revenue and valuation
CompanyRevenueValuation
Whoop$830M–$1.56B$8.4B–$12.1B
Oura$1.08B–$2.01B$11.6B–$15.3B
Apple$308B–$454B$119B–$659B
Garmin$6.29B–$10.3B$4.88B–$18.4B
Fitbit$187M–$410MNo estimate

Whoop revenue and valuation FAQ

What is Whoop's revenue?

Specter estimates Whoop's annual revenue at $830M to $1.56B as of October 2026. Whoop last reported $1.1B revenue in December 2025.

What is Whoop's valuation?

Whoop's latest post-money valuation is $10.1B, from a March 2026 Series G. Specter's live estimate is $8.4B to $12.1B.

What is Whoop's revenue multiple?

Whoop is valued at about 9.2× revenue, based on its $10.1B March 2026 valuation and $1.1B last reported revenue. That works out to roughly $649K of revenue per employee.

How much funding has Whoop raised?

$990M across 12 rounds, from a $751K convertible note in January 2013 to a $575M Series G in March 2026.

Who invested in Whoop?

56 investors, including Bose Ventures, Collaborative Fund, Foundry Group, IVP, SoftBank Vision Fund and UAE71 Capital.

Who are Whoop's competitors?

Oura, Apple, Garmin and Fitbit. Specter ranks 30 competitors for Whoop.

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