---
title: "Whop revenue and valuation"
description: "Whop's revenue is estimated at $370M–$540M, last reported at $400M. Valued at $5.1B after raising $423M. Funding rounds and competitors."
url: https://www.tryspecter.com/revenue-valuation/whop.md
canonical_url: https://www.tryspecter.com/revenue-valuation/whop
publisher: Specter
last_updated: 2026-11-01
---

# Whop revenue and valuation

Specter estimates Whop's annual revenue at $370M to $540M and its valuation at $4.24B to $6.13B. The company last reported $400M revenue in October 2026 and was priced at $5.1B in October 2026.

Whop is a platform that empowers sellers with storefronts to accept payments and deliver digital products.

- Estimated revenue: $370M to $540M (October 2026)
- Estimated valuation: $4.24B to $6.13B (October 2026)
- Last reported revenue: $400M (October 2026)
- Total funding: $423M
- Founded: 2021
- Headquarters: New York City, United States
- Employees: 662
- Sector: Creator commerce
- Specter Rank: #347

## Whop revenue

Whop last reported $400M revenue in October 2026. Specter's model puts current revenue between $370M and $540M, anchored to three reported figures.

| Reported figure | Date | Source |
| --- | --- | --- |
| $400M revenue | October 2026 | [Whop valuation hits $5.1 billion as Sequoia leads funding - Bloomberg](https://in.investing.com/news/stock-market-news/whop-valuation-hits-51-billion-as-sequoia-leads-funding--bloomberg-93CH-5646068) (in.investing.com) |
| $142M ARR | November 2025 | [Whop just crossed $2B in GTV and $142 mil in ARR. Gen Z doesn’t want traditional jobs. Whop is becoming the backbone for how they earn. I’m…](https://x.com/Justin_Mateen/status/1990137534685614460) (x.com) |
| $90M ARR | March 2025 | [Whop just crossed ~$90M recurring revenue, and closed an unannounced Series B at $800M valuation from Bain Capital Ventures — congrats!](https://x.com/ArfurRock/status/1902421475950260352) (x.com) |

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $450M | $370M | $540M |
| September 2026 | $400M | $310M | $530M |
| August 2026 | $360M | $250M | $520M |
| July 2026 | $330M | $230M | $460M |
| June 2026 | $290M | $220M | $400M |
| May 2026 | $270M | $196M | $360M |
| April 2026 | $240M | $180M | $320M |
| March 2026 | $220M | $162M | $290M |
| February 2026 | $194M | $147M | $260M |
| January 2026 | $175M | $136M | $230M |
| December 2025 | $158M | $127M | $195M |
| November 2025 | $142M | $118M | $171M |
| October 2025 | $134M | $90M | $200M |
| September 2025 | $127M | $85M | $188M |
| August 2025 | $120M | $84M | $170M |
| July 2025 | $113M | $83M | $153M |
| June 2025 | $107M | $81M | $140M |
| May 2025 | $101M | $79M | $129M |
| April 2025 | $95M | $78M | $117M |
| March 2025 | $90M | $75M | $108M |
| February 2025 | $36M | $21M | $51M |
| January 2025 | $33M | $16M | $50M |
| December 2024 | $37M | $21M | $53M |
| November 2024 | $30M | $20M | $41M |
| October 2024 | $24M | $16M | $32M |
| September 2024 | $23M | $15M | $32M |
| August 2024 | $27M | $11M | $44M |
| July 2024 | $17M | $9.4M | $24M |
| June 2024 | $15M | $9M | $22M |

## Whop valuation

Whop's valuation rose from $117M at its Series A in July 2023 to $5.1B at its Series D in October 2026. Specter's live estimate sits between $4.24B and $6.13B.

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $5.1B | $4.24B | $6.13B |
| September 2026 | $1.6B | $1.33B | $1.92B |
| August 2026 | $1.6B | $1.36B | $1.88B |
| July 2026 | $1.6B | $1.34B | $1.91B |
| June 2026 | $1.6B | $1.34B | $1.91B |
| May 2026 | $1.6B | $1.34B | $1.91B |
| April 2026 | $1.6B | $1.33B | $1.92B |
| March 2026 | $1.6B | $1.34B | $1.92B |
| February 2026 | $1.6B | $1.33B | $1.92B |
| January 2026 | $1.5B | $780M | $2.89B |
| December 2025 | $1.41B | $790M | $2.52B |
| November 2025 | $1.32B | $760M | $2.32B |
| October 2025 | $1.24B | $720M | $2.14B |
| September 2025 | $1.17B | $710M | $1.91B |
| August 2025 | $1.1B | $710M | $1.7B |
| July 2025 | $1.03B | $690M | $1.53B |
| June 2025 | $970M | $680M | $1.37B |
| May 2025 | $910M | $680M | $1.21B |
| April 2025 | $850M | $670M | $1.08B |
| March 2025 | $800M | $670M | $960M |
| February 2025 | $730M | $370M | $1.44B |
| January 2025 | $660M | $330M | $1.3B |
| December 2024 | $600M | $310M | $1.16B |
| November 2024 | $540M | $270M | $1.1B |
| October 2024 | $490M | $270M | $890M |
| September 2024 | $450M | $250M | $800M |
| August 2024 | $410M | $195M | $860M |
| July 2024 | $370M | $240M | $570M |
| June 2024 | $340M | $210M | $530M |

| Reported valuation | Month | Source |
| --- | --- | --- |
| $5.1B | November 2026 | [financialit.net](https://financialit.net/news/1707) |
| $5.1B | October 2026 | Funding round |
| $1.6B | September 2026 | [news.crunchbase.com](https://news.crunchbase.com/sales-marketing/ai-growing-share-ecommerce-saas-crm-startup-funding/) |
| $1.6B | April 2026 | [dlnews.com](https://www.dlnews.com/articles/markets/crypto-startups-raised-5-billion-in-q1top-10-funding-rounds/) |
| $1.6B | February 2026 | Funding round |
| $800M | March 2025 | [x.com](https://x.com/ArfurRock/status/1902421475950260352) |
| $117M | July 2023 | Funding round |

## Whop funding rounds

| Date | Round | Raised | Post-money | Lead investors |
| --- | --- | --- | --- | --- |
| 21 Oct 2026 | Series D | $205M | $5.1B | Sequoia Capital |
| 25 Feb 2026 | Venture round | $200M | $1.6B | Tether Ventures |
| 20 Jul 2023 | Series A | $17M | $117M | Undisclosed |
| 1 Jan 2022 | Seed | $1M | Undisclosed | JAM Fund, Justin Mateen |
| 31 May 2021 | Pre-Seed | $10K | Undisclosed | Undisclosed |

## Whop vs competitors

The digital creator commerce market splits between all-in-one storefronts and community-access tools.

| Company | Estimated revenue | Estimated valuation |
| --- | --- | --- |
| Whop | $370M–$540M | $4.24B–$6.13B |
| Gumroad (gumroad.com) | $3.8M–$30M | $51M–$390M |
| Hotmart (hotmart.com) | $260M–$1.12B | $750M–$3.69B |
| Payhip (payhip.com) | $23M–$60M | $66M–$540M |
| Digistore24 DACH (digistore24.com) | $57M–$195M | $128M–$740M |

## Questions

### What is Whop's revenue?

Specter estimates Whop's annual revenue at $370M to $540M as of October 2026. Whop last reported $400M revenue in October 2026.

### What is Whop's valuation?

Whop's latest post-money valuation is $5.1B, from an October 2026 Series D. Specter's live estimate is $4.24B to $6.13B.

### What is Whop's revenue multiple?

Whop is valued at about 12.8× revenue, based on its $5.1B October 2026 valuation and $400M last reported revenue. That works out to roughly $604K of revenue per employee.

### How much funding has Whop raised?

$423M across five rounds, from a $10K Pre-Seed in May 2021 to a $205M Series D in October 2026.

### Who invested in Whop?

21 investors, including JAM Fund, Justin Mateen, Sequoia Capital and Tether Ventures.

### Who are Whop's competitors?

Gumroad, Hotmart, Payhip and Digistore24 DACH. Specter ranks 30 competitors for Whop.

## About this data

Specter models revenue and valuation monthly and anchors each estimate to reported figures and priced rounds. Method: https://www.tryspecter.com/revenue-valuation

Cite as: Specter. "Whop revenue and valuation." tryspecter.com/revenue-valuation/whop. Updated November 2026.