---
title: "Whoop revenue and valuation"
description: "Whoop's revenue is estimated at $830M–$1.56B, last reported at $1.1B. Valued at $10.1B after raising $990M. Funding rounds and competitors."
url: https://www.tryspecter.com/revenue-valuation/whoop.md
canonical_url: https://www.tryspecter.com/revenue-valuation/whoop
publisher: Specter
last_updated: 2026-11-01
---

# Whoop revenue and valuation

Specter estimates Whoop's annual revenue at $830M to $1.56B and its valuation at $8.4B to $12.1B. The company last reported $1.1B revenue in December 2025 and was priced at $10.1B in March 2026.

WHOOP provides a wrist-worn wearable and membership tracking sleep, recovery, and strain.

- Estimated revenue: $830M to $1.56B (October 2026)
- Estimated valuation: $8.4B to $12.1B (October 2026)
- Last reported revenue: $1.1B (December 2025)
- Total funding: $990M
- Founded: 2012
- Headquarters: Boston, United States
- Employees: 1,695
- Sector: Consumer health
- Specter Rank: #4,538

## Whoop revenue

Whoop last reported $1.1B revenue in December 2025. Specter's model puts current revenue between $830M and $1.56B, anchored to two reported figures.

| Reported figure | Date | Source |
| --- | --- | --- |
| $1.1B revenue | December 2025 | [Ronaldo and LeBron invested in fitness platform Whoop with 2.5 million users](https://www.vedomosti.ru/sport/around/articles/2026/04/05/1188044-ronaldu-i-lebron-vlozhilis-v-fitnesplatformu-whoop) (vedomosti.ru) |
| $800M ARR | December 2025 | [Fitness tracker maker Whoop raised $575M](https://www.forbes.ru/investicii/558362-proizvoditel-fitnes-brasletov-whoop-privlek-575-mln) (forbes.ru) |

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $1.14B | $830M | $1.56B |
| September 2026 | $1.13B | $840M | $1.52B |
| August 2026 | $1.13B | $860M | $1.47B |
| July 2026 | $1.11B | $850M | $1.46B |
| June 2026 | $1.13B | $870M | $1.47B |
| May 2026 | $1.12B | $890M | $1.41B |
| April 2026 | $1.1B | $900M | $1.35B |
| March 2026 | $1.1B | $910M | $1.32B |
| February 2026 | $1.04B | $840M | $1.3B |
| January 2026 | $990M | $810M | $1.21B |
| December 2025 | $940M | $780M | $1.13B |
| November 2025 | $390M | $183M | $600M |
| October 2025 | $390M | $184M | $600M |
| September 2025 | $390M | $184M | $590M |
| August 2025 | $370M | $184M | $560M |
| July 2025 | $370M | $183M | $560M |
| June 2025 | $370M | $169M | $570M |
| May 2025 | $280M | $133M | $430M |
| April 2025 | $280M | $128M | $440M |
| March 2025 | $250M | $120M | $380M |
| February 2025 | $290M | $137M | $440M |
| January 2025 | $300M | $143M | $470M |
| December 2024 | $250M | $126M | $370M |
| November 2024 | $240M | $119M | $360M |
| October 2024 | $250M | $133M | $370M |
| September 2024 | $250M | $136M | $360M |
| August 2024 | $240M | $121M | $360M |
| July 2024 | $270M | $157M | $390M |
| June 2024 | $260M | $156M | $360M |

## Whoop valuation

Whoop's valuation rose from $1.2B at its Series E in October 2020 to $10.1B at its Series G in March 2026. Specter's live estimate sits between $8.4B and $12.1B.

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $10.1B | $8.4B | $12.1B |
| September 2026 | $10.1B | $8.31B | $12.3B |
| August 2026 | $10.1B | $8.4B | $12.1B |
| July 2026 | $10.1B | $8.32B | $12.3B |
| June 2026 | $10.1B | $8.4B | $12.1B |
| May 2026 | $10.1B | $8.32B | $12.3B |
| April 2026 | $10.1B | $8.4B | $12.1B |
| March 2026 | $10.1B | $8.4B | $12.1B |
| February 2026 | $2.58B | $1.85B | $4.34B |
| January 2026 | $2.38B | $1.86B | $3.71B |
| December 2025 | $2.56B | $1.59B | $4.61B |
| November 2025 | $1.59B | $1.07B | $3.15B |
| October 2025 | $1.86B | $1.2B | $3.43B |
| September 2025 | $1.85B | $1.24B | $3.5B |
| August 2025 | $1.88B | $1.21B | $3.47B |
| July 2025 | $1.87B | $1.29B | $3.37B |
| June 2025 | $1.91B | $1.3B | $3.51B |
| May 2025 | $1.65B | $1.08B | $3.19B |
| April 2025 | $1.5B | $1.08B | $3.4B |
| March 2025 | $1.62B | $1.12B | $3.34B |
| February 2025 | $1.6B | $1.15B | $3.34B |
| January 2025 | $1.62B | $1.28B | $3.62B |
| December 2024 | $1.66B | $1.41B | $3.6B |
| November 2024 | $1.72B | $1.51B | $3.53B |
| October 2024 | $1.81B | $1.57B | $3.89B |
| September 2024 | $2.23B | $1.28B | $4.27B |
| August 2024 | $2.22B | $1.33B | $4.16B |
| July 2024 | $6.94B | $4.83B | $9.97B |
| June 2024 | $6.81B | $5.03B | $9.23B |

| Reported valuation | Month | Source |
| --- | --- | --- |
| $10.1B | November 2026 | [vedomosti.ru](https://www.vedomosti.ru/sport/basketball/articles/2026/11/01/1241825-lebron-stal-ambassadorom-whoop) |
| $10.1B | August 2026 | [athletechnews.com](https://athletechnews.com/fitness-wellness-startups-have-raised-3-6-billion-crunchbase/) |
| $10.1B | June 2026 | [news.crunchbase.com](https://news.crunchbase.com/venture/boston-startup-funding-gains-ai-biotech-healthcare-whoop/) |
| $10.1B | April 2026 | [startupnews.fyi](https://startupnews.fyi/2026/04/01/whoop-raises-575-million-at-a-10-billion-valuation-on-its-way-to-an-ipo/) |
| $10.1B | March 2026 | Funding round |
| $3.6B | August 2021 | Funding round |
| $1.2B | October 2020 | Funding round |

## Whoop funding rounds

| Date | Round | Raised | Post-money | Lead investors |
| --- | --- | --- | --- | --- |
| 31 Mar 2026 | Series G | $575M | $10.1B | Collaborative Fund |
| 15 Jan 2026 | Funding round | Undisclosed | Undisclosed | Undisclosed |
| 30 Jun 2022 | Venture round | $10M | Undisclosed | Undisclosed |
| 30 Aug 2021 | Series F | $200M | $3.6B | SoftBank Vision Fund |
| 28 Oct 2020 | Series E | $100M | $1.2B | IVP |
| 12 Nov 2019 | Series D | $55M | Undisclosed | Foundry Group |
| 15 May 2018 | Venture round | Undisclosed | Undisclosed | Bose Ventures |
| 6 Mar 2018 | Series C | $25M | Undisclosed | UAE71 Capital |
| 22 Sep 2015 | Series B | $15M | Undisclosed | Two Sigma Ventures |
| 4 Jun 2014 | Series A | $6M | Undisclosed | Undisclosed |
| 23 Jul 2013 | Seed | $3M | Undisclosed | Undisclosed |
| 31 Jan 2013 | Convertible note | $751K | Undisclosed | Undisclosed |

## Whoop vs competitors

The wearable market pits broad health ecosystems against specialized performance tracking platforms.

| Company | Estimated revenue | Estimated valuation |
| --- | --- | --- |
| Whoop | $830M–$1.56B | $8.4B–$12.1B |
| Oura (ouraring.com) | $1.08B–$2.01B | $11.6B–$15.3B |
| Apple (apple.com) | $308B–$454B | $119B–$659B |
| Garmin (garmin.com) | $6.29B–$10.3B | $4.88B–$18.4B |
| Fitbit (fitbit.com) | $187M–$410M | No estimate |

## Questions

### What is Whoop's revenue?

Specter estimates Whoop's annual revenue at $830M to $1.56B as of October 2026. Whoop last reported $1.1B revenue in December 2025.

### What is Whoop's valuation?

Whoop's latest post-money valuation is $10.1B, from a March 2026 Series G. Specter's live estimate is $8.4B to $12.1B.

### What is Whoop's revenue multiple?

Whoop is valued at about 9.2× revenue, based on its $10.1B March 2026 valuation and $1.1B last reported revenue. That works out to roughly $649K of revenue per employee.

### How much funding has Whoop raised?

$990M across 12 rounds, from a $751K convertible note in January 2013 to a $575M Series G in March 2026.

### Who invested in Whoop?

56 investors, including Bose Ventures, Collaborative Fund, Foundry Group, IVP, SoftBank Vision Fund and UAE71 Capital.

### Who are Whoop's competitors?

Oura, Apple, Garmin and Fitbit. Specter ranks 30 competitors for Whoop.

## About this data

Specter models revenue and valuation monthly and anchors each estimate to reported figures and priced rounds. Method: https://www.tryspecter.com/revenue-valuation

Cite as: Specter. "Whoop revenue and valuation." tryspecter.com/revenue-valuation/whoop. Updated November 2026.