---
title: "Whatnot revenue and valuation"
description: "Whatnot's revenue is estimated at $730M–$1.6B, last reported at $1B. Valued at $20B after raising $1.54B. Funding rounds and competitors."
url: https://www.tryspecter.com/revenue-valuation/whatnot.md
canonical_url: https://www.tryspecter.com/revenue-valuation/whatnot
publisher: Specter
last_updated: 2026-11-01
---

# Whatnot revenue and valuation

Specter estimates Whatnot's annual revenue at $730M to $1.6B and its valuation at $17.4B to $24B. The company last reported $1B revenue in December 2025 and was priced at $20B in August 2026.

Whatnot is a live shopping marketplace for buying and selling via livestreams and auctions.

- Estimated revenue: $730M to $1.6B (October 2026)
- Estimated valuation: $17.4B to $24B (October 2026)
- Last reported revenue: $1B (December 2025)
- Total funding: $1.54B
- Founded: 2019
- Headquarters: Los Angeles, United States
- Employees: 2,215
- Sector: Marketplace
- Specter Rank: #4,537

## Whatnot revenue

Whatnot last reported $1B revenue in December 2025. Specter's model puts current revenue between $730M and $1.6B.

| Reported figure | Date | Source |
| --- | --- | --- |
| $1B revenue | December 2025 | [Whatnot raises $225 million at an $11.5 billion valuation as live commerce finally breaks through in the West](https://startupfortune.com/whatnot-raises-225-million-at-an-115-billion-valuation-as-live-commerce-finally-breaks-through-in-the-west/) (startupfortune.com) |

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $1.08B | $730M | $1.6B |
| September 2026 | $1.06B | $750M | $1.51B |
| August 2026 | $1.06B | $760M | $1.48B |
| July 2026 | $990M | $720M | $1.37B |
| June 2026 | $1B | $700M | $1.42B |
| May 2026 | $1.07B | $820M | $1.4B |
| April 2026 | $990M | $730M | $1.34B |
| March 2026 | $970M | $740M | $1.26B |
| February 2026 | $970M | $770M | $1.22B |
| January 2026 | $970M | $780M | $1.19B |
| December 2025 | $1B | $830M | $1.2B |
| November 2025 | $450M | $250M | $640M |
| October 2025 | $450M | $260M | $640M |
| September 2025 | $420M | $210M | $620M |
| August 2025 | $420M | $210M | $640M |
| July 2025 | $430M | $210M | $650M |
| June 2025 | $390M | $147M | $630M |
| May 2025 | $380M | $153M | $610M |
| April 2025 | $360M | $139M | $570M |
| March 2025 | $330M | $132M | $530M |
| February 2025 | $340M | $117M | $560M |
| January 2025 | $330M | $121M | $550M |
| December 2024 | $220M | $79M | $360M |
| November 2024 | $220M | $83M | $350M |
| October 2024 | $210M | $81M | $350M |
| September 2024 | $240M | $117M | $370M |
| August 2024 | $260M | $131M | $380M |
| July 2024 | $260M | $153M | $370M |
| June 2024 | $250M | $152M | $360M |

## Whatnot valuation

Whatnot's valuation rose from $78.4M at its Series A in March 2021 to $20B at its Series G in August 2026. Specter's live estimate sits between $17.4B and $24B.

| Month | Specter estimate | Low | High |
| --- | --- | --- | --- |
| October 2026 | $20.4B | $17.4B | $24B |
| September 2026 | $19.9B | $16.4B | $24.1B |
| August 2026 | $20B | $16.6B | $24.1B |
| July 2026 | $11.5B | $9.57B | $13.8B |
| June 2026 | $11.5B | $9.57B | $13.8B |
| May 2026 | $11.5B | $9.19B | $14.4B |
| April 2026 | $11.5B | $9.4B | $14.1B |
| March 2026 | $11.5B | $9.57B | $13.8B |
| February 2026 | $11.5B | $8.88B | $14.9B |
| January 2026 | $11.5B | $8.97B | $14.8B |
| December 2025 | $11.5B | $9.2B | $14.4B |
| November 2025 | $11.5B | $9.5B | $13.9B |
| October 2025 | $11.5B | $9.57B | $13.8B |
| September 2025 | $9.32B | $7.36B | $11.8B |
| August 2025 | $7.56B | $6.06B | $9.43B |
| July 2025 | $6.13B | $5B | $7.51B |
| June 2025 | $4.97B | $4.13B | $5.98B |
| May 2025 | $4.97B | $3.89B | $6.34B |
| April 2025 | $4.97B | $4B | $6.17B |
| March 2025 | $4.97B | $3.98B | $6.21B |
| February 2025 | $4.97B | $4.05B | $6.09B |
| January 2025 | $4.97B | $4.13B | $5.98B |
| December 2024 | $5.71B | $3.89B | $8.39B |
| November 2024 | $6.57B | $4.53B | $9.52B |
| October 2024 | $7.55B | $5.25B | $10.8B |
| September 2024 | $8.67B | $6.47B | $11.6B |
| August 2024 | $4.73B | $3.12B | $7.19B |
| July 2024 | $4.69B | $3.46B | $6.35B |
| June 2024 | $4.64B | $3.48B | $6.19B |

| Reported valuation | Month | Source |
| --- | --- | --- |
| $20B | August 2026 | Funding round |
| $11.5B | July 2026 | [time.com](https://time.com/collection/time100-most-influential-companies/2026/whatnot/) |
| $11.5B | June 2026 | [startupfortune.com](https://startupfortune.com/whatnot-raises-225-million-at-an-115-billion-valuation-as-live-commerce-finally-breaks-through-in-the-west/) |
| $11.5B | March 2026 | [businessinsider.com](https://www.businessinsider.com/creator-economy-ai-startups-to-watch-according-vc-investors-2026-3) |
| $11.5B | October 2025 | Funding round |
| $4.97B | June 2025 | [thenextweb.com](https://thenextweb.com/news/live-selling-europe-side-hustle) |
| $4.97B | January 2025 | Funding round |
| $20B | March 2024 | [retail-insight-network.com](https://retail-insight-network.com/news/whatnot-raises-545m-in-series-g-funding-valuation-hits-20bn/) |
| $4B | July 2022 | Funding round |
| $1.5B | September 2021 | Funding round |
| $401M | May 2021 | Funding round |
| $78.4M | March 2021 | Funding round |

## Whatnot funding rounds

| Date | Round | Raised | Post-money | Lead investors |
| --- | --- | --- | --- | --- |
| 6 Aug 2026 | Series G | $547M | $20B | avra, Lightspeed Venture Partners, ICONIQ Capital |
| 28 Oct 2025 | Series F | $225M | $11.5B | DST Global, CapitalG |
| 8 Jan 2025 | Series E | $265M | $4.97B | Greycroft, avra, DST Global |
| 21 Apr 2023 | Secondary | $15M | Undisclosed | Undisclosed |
| 21 Jul 2022 | Series D | $260M | $4B | CapitalG, DST Global |
| 15 Sep 2021 | Series C | $150M | $1.5B | CapitalG |
| 25 May 2021 | Series B | $50M | $401M | Y Combinator Continuity Fund |
| 4 Mar 2021 | Series A | $20M | $78.4M | Andreessen Horowitz |
| 17 Dec 2020 | Seed | $4M | Undisclosed | Undisclosed |
| 16 Mar 2020 | Pre-Seed | $150K | Undisclosed | Undisclosed |
| 5 Feb 2020 | Pre-Seed | $550K | Undisclosed | Wonder Ventures |

## Whatnot vs competitors

The live shopping market is divided by the tension between high-speed collectible auctions and creator-driven retail entertainment.

| Company | Estimated revenue | Estimated valuation |
| --- | --- | --- |
| Whatnot | $730M–$1.6B | $17.4B–$24B |
| Collektr (collektr.co) | $2.8M–$7.8M | $7.8M–$28M |
| Siin (siin.shop) | $2.2M–$13M | $9.8M–$48M |
| S.W.A.G. (stuffweallget.com) | $300K–$1.4M | $1.8M–$4.7M |
| Droplet (droplet.live) | $1.3M–$4.4M | $3.7M–$52M |

## Questions

### What is Whatnot's revenue?

Specter estimates Whatnot's annual revenue at $730M to $1.6B as of October 2026. Whatnot last reported $1B revenue in December 2025.

### What is Whatnot's valuation?

Whatnot's latest post-money valuation is $20B, from an August 2026 Series G. Specter's live estimate is $17.4B to $24B.

### What is Whatnot's revenue multiple?

Whatnot is valued at about 20× revenue, based on its $20B August 2026 valuation and $1B last reported revenue. That works out to roughly $451K of revenue per employee.

### How much funding has Whatnot raised?

$1.54B across 11 rounds, from a $550K Pre-Seed in February 2020 to a $547M Series G in August 2026.

### Who invested in Whatnot?

40 investors, including avra, CapitalG, DST Global, Greycroft, ICONIQ Capital and Lightspeed Venture Partners.

### Who are Whatnot's competitors?

Collektr, Siin, S.W.A.G. and Droplet. Specter ranks 30 competitors for Whatnot.

## About this data

Specter models revenue and valuation monthly and anchors each estimate to reported figures and priced rounds. Method: https://www.tryspecter.com/revenue-valuation

Cite as: Specter. "Whatnot revenue and valuation." tryspecter.com/revenue-valuation/whatnot. Updated November 2026.